From caramel apples to custom cakes, All Sugar’d Up has cornered the market on all things sweet and delectable. Owner Kimberly Dailey has become a beloved baker in the Waco area, and is churning out upwards of 20 custom orders a week. But even though she could give the “Cake Boss” a run for his money, according to one customer, she has built her successful business without any formal culinary training.
“The business basically started out as a hobby,” Dailey said. “I was looking for something to do on the weekends, so I started making cakes for people I worked with. It just blew up from there.”
As the novice pastry chef created more one-of-a-kind designs, the more her passion grew.
“I started engulfing myself in anything and everything cake, and learned everything I could about cake design,” she said.
She sought out classes at local arts and crafts shops, downloaded online tutorials, and studied YouTube videos to find new techniques. After two-and-a-half years, her business was outgrowing her home kitchen, and she decided a bakery was the next step.
“We opened in January of 2012, and it’s been uphill ever since,” Dailey said. “I’ve loved every minute of it.”
In the five years since All Sugar’d Up opened, the seasoned baker has become a pro not only at creating cakes that can fit any party or wedding theme, but she has also become an expert on dessert bars, pudding cups, cheesecakes, and dipped chocolate treats.
“I like to think outside of the box,” she said. “I enjoy doing wedding cakes that aren’t just all white. I like to add color, designs and textures to make it special.”
Dailey said she has a lot to offer brides and grooms when it comes to their dessert needs, including personalized attention.
“We sit down and go over everything they want and draw it out,” she said. “I take their ideas and add in my ideas, and we incorporate them into unique styles.”
The cake designer prides herself on making beautiful cakes that are showpieces. She wants them to be a focal point at the couple’s wedding reception.
“I have high expectations for the product that goes out,” Dailey said. “Everything has to look like perfection. I want it to be a masterpiece for [my customers].”
For photos of Dailey’s delicious work, visit the bakery’s Facebook page at Facebook.com/pg/Allsugardup/. And for more information on how to order your own custom dessert, visit their 19h Street location or give them a call at (254) 644-9492.