Jennifer Pate of Wildly Cultivated, first fell in love with flowers on her father’s farm in North Carolina. It was here that she was first exposed to color and design.
“Gardening is always something I’ve done, but it wasn’t until I worked for a floral designer in Seattle that I really decided that’s what I wanted to do,” Pate said.
When she returned to her home state, she started her floral designing business with the help of family and friends. But just a few years after starting to grow her new venture, her and her husband were told they would be moving to Texas to a new military base.
“It did take some time to get reestablished here,” she said. “When I lived in North Carolina I had a support system. I had family and I knew people. It was easier to get out and talk to people and get the word out.”
But after a few months, Wildly Cultivated was once again wowing brides and grooms with floral designs. And now, the designer is creating beautiful bouquets and more almost every weekend.
“In those prime wedding months, we have weddings most Saturdays. There have even been times where we’ve had multiple weddings in
one weekend,” she said. “So, it’s me out there. It’s a one-woman show.”
Even though it can be difficult to work multiple weddings at a time, Pate loves her work. And she isn’t a typical floral designer. She has a master’s degree in art history.
“I understand color and principles of design. I really like the design aspect of it,” she said. “I don’t want to recreate someone else’s design. I want your bouquet to be your bouquet. It’s going to be our spin on an inspiration image.”
Pate also loves to collaborate with other wedding vendors to add to the bride’s overall vision.
“It’s great to see what kind of linens or flatware you have. All of that affects the flowers,” she said. “I want to make sure that my work goes with the overall design and is cohesive with the entire look.”
If you’re interested in booking Wildly Cultivated, don’t wait too long. She is already working on some designs for fall of 2020.
“Don’t wait until the last minute,” Pate said. “If you really want flowers to be an important part of your wedding, then go ahead and reach out.”
For more information about Wildly Cultivated, send an email to wildlycultivatedflorals@gmail.com or visit www.wildlycultivatedflorals.com.
